Proposed — the first moment-type promotion round

STATUS: PROPOSED (10 August 2026) · the review surface is now the whole classification schema — it draws this round in place (each promoted value placed under its shelf, the structural calls flagged beside it), which is the shape to mark up. This page remains the detailed record: every definition, every merge line, every count. The floor is five or more uses — the same generous floor the earlier taxonomy promotion used. Every number probed live on 10 August 2026. Nothing executes until ratified; the merges and promotions then run in the pipeline lane.

Current review status — 5 October 2026: the counts below are the dated August snapshot. Every promotion and individual proposed merge remains subject to prior-decision reconciliation and explicit approval in the current review plan. Silence does not approve any row. Schema changes and processing require the later verified implementation contract.

The rule this executes

The detail level under moments stays open — that is how a genuinely new technique gets named. But on a schedule the tail is reviewed: values used above a floor get promoted into the curated vocabulary with written definitions, and one-off spellings merge into their curated neighbor. The reviewer sees only the promotions, never the raw tail. This page is that review.

What the harvest found

The open level holds 577 distinct values. 64 of them clear the floor, and together those cover 2,453 of the 3,184 descriptions ever written at this level — a little over three quarters. Beneath them, 379 values are used exactly once. The open level did its job: the head of the list is a real vocabulary, and nobody should ever have to read the tail.

The promotion list — 64 values

Each value is shown with the display name it would carry, the shelf its uses actually sit on today (probed, not guessed), and a working definition. Definitions are drafts: mark any that are off.

People

Display name	Stored value	Uses	Sits on	What it means
Talking Head	talking_head	933	Dialogue	A person speaking straight to camera
Lifestyle	lifestyle	165	Product in use	People living everyday life around the product's world
Lifestyle with Product	lifestyle_with_product	29	Product in use	Everyday life with the product visibly in the scene
VFX Breakdown	vfx_breakdown	28	Product demo	Layers of an effects shot peeled apart to show the build
Transformation	transformation	14	Product demo	One thing visibly becoming another
Hands-on Interaction	hands_on_interaction	12	Product in use	Hands physically working with the product
Crafting Process	crafting_process	11	Product demo	Someone making something by hand, step by step
AI-Generated Character	ai_generated_character	10	Product demo	A character the product itself generated
Tennis Challenge	tennis_challenge	10	Product in use	A staged tennis contest scene
Metamorphosis	metamorphosis	8	Product demo	A continuous morph from one form to another
Speaker Presentation	speaker_presentation	7	Dialogue	A presenter on stage addressing an audience
Active Use	active_use	7	Product in use	The product being actively used, mid-task
Tennis Swing	tennis_swing	5	Product demo	A tennis stroke performed for the camera
Athlete in Action	athlete_in_action	5	Product in use	An athlete mid-performance
In-Scene Dialogue	in_scene_dialogue	5	Dialogue	People talking to each other inside the scene, not to camera
Writing in Notebook	writing_in_notebook	5	Product in use	Handwriting into a notebook on camera
Reaction	reaction	5	Dialogue	A person's visible reaction as the beat
Person Using Phone	person_using_phone	5	Product in use	Someone using a phone as the focus of the shot

Environment

Display name	Stored value	Uses	Sits on	What it means
Establishing Shot	establishing_shot	187	Establishing	A wide shot that sets the place before the action

Product

Display name	Stored value	Uses	Sits on	What it means
UI Walkthrough	ui_walkthrough	166	Product demo	Stepping through an interface flow, screen by screen
Chat Prompt UI	chat_prompt_ui	97	UI	The chat input box on screen, prompt being entered
Screen Capture	screen_capture	56	Product demo	A recorded screen, shown as-is
Voice Interaction	voice_interaction	41	Product demo	Speaking with the product and hearing it respond
Hero Reveal	hero_reveal	32	Product reveal	The product unveiled as the star of the frame
UI Interaction	ui_interaction	19	Product demo	A hand or cursor operating interface controls
Chat Interaction	chat_interaction	17	Product demo	A chat exchange playing out on screen
Product Detail	product_detail	14	Product in use	A close-up on one physical detail of the product
Progress Animation	progress_animation	12	UI	A loading or progress state, animated
Typing on Laptop	typing_on_laptop	11	Product in use	Fingers on a keyboard, work happening on the screen
Chip Reveal	chip_reveal	10	Product reveal	A processor or component unveiled as the hero
Panel UI	panel_ui	10	UI	A settings or tool panel open on screen
Code Generation Comparison	code_generation_comparison	9	Product demo	Two code results side by side
Code Editor UI	code_editor_ui	9	Product demo	A code editor on screen
Image Generation	image_generation	9	Product demo	An image being generated before your eyes
Code Generation	code_generation	9	Product demo	Code being written by the product
Real-Time Translation	real_time_translation	8	Feature highlight	Live translation happening in the moment
File Browser UI	file_browser_ui	8	UI	A file browser open on screen
AI Agent Navigation	ai_agent_navigation	8	Product demo	An agent moving through screens on its own
AI Chatbot Interaction	ai_chatbot_interaction	8	Product demo	A back-and-forth with an AI assistant
Voice Search Response	voice_search_response	8	Product demo	A spoken query answered on screen
Voice Mode	voice_mode	8	Feature highlight	The product's voice mode shown as a feature
Dashboard	dashboard	7	UI	A data dashboard on screen
Display Reveal	display_reveal	7	Feature highlight	A screen or display unveiled as the feature
Laptop Use	laptop_use	7	Product in use	A laptop in use as the subject of the shot
Auto Framing	auto_framing	7	Product demo	The camera reframing itself automatically
Voice Command Text Edit	voice_command_text_edit	7	Product demo	Text edited by spoken command
AI Integration	ai_integration	6	Feature highlight	The product's AI working inside another tool
Data Analysis	data_analysis	6	Product demo	Data being analyzed on screen
AI Analysis	ai_analysis	6	Product demo	The AI reasoning over material on screen
Voice App UI	voice_app_ui	6	UI	A voice application's interface
Heel Max Air Unit	heel_max_air_unit	5	Feature highlight	A named shoe technology shown in close-up
Hands-on Use	hands_on_use	5	Product in use	The product handled and used directly
Race Car in Action	race_car_in_action	5	Product demo	A race car performing on track
AI Translation	ai_translation	5	Product demo	Translation performed by the AI
Component Assembly	component_assembly	5	Product demo	Parts coming together into a whole
AI Product Description	ai_product_description	5	Product demo	The AI writing product copy on screen
Task Selection UI	task_selection_ui	5	UI	Choosing a task from an on-screen list

Typography

Display name	Stored value	Uses	Sits on	What it means
Full-Page Title	full_page_title	160	Title card	A full-screen typographic title
Text Overlay	text_overlay	86	Title card	Text superimposed over the picture

Brand motion

Display name	Stored value	Uses	Sits on	What it means
Logo Animation	logo_animation	52	Logo animations	The logo in motion
Logo Lockup	logo_lockup	7	End card	The closing logo arrangement, held
Logo Morph	logo_morph	6	Logo animations	The logo transforming into or out of another form

Data and proof

Display name	Stored value	Uses	Sits on	What it means
Stat Reveal	stat_reveal	15	Data visualization	A number brought on screen as the beat
Comparison Chart	comparison_chart	13	Data visualization	Two or more things charted against each other

The merges — spellings folding into a promoted neighbor

76 tail values, carrying 121 uses between them, read as variants of a promoted value — a spelling difference, a word-order flip, or the same visual idea with a use-case suffix. Each line names the survivor and what folds into it. Each proposed merge needs an explicit recorded disposition. An untouched line remains pending; it does not authorize a merge.

• Dashboard absorbs dashboard_ui · data_dashboard · automation_dashboard · forecasting_dashboard · event_preparation_dashboard · event_preparation_dashboard_details · account_lens_dashboard · account_lens_dashboard_details · account_lens_dashboard_interaction
• AI Chatbot Interaction absorbs ai_chat_interaction · ai_chatbot · ai_chatbot_response and the use-case suffixed ai_chatbot_appointment_prep · ai_chatbot_health_advice · ai_chatbot_meal_tracking · ai_chatbot_product_check · ai_chatbot_workout_plan
• Logo Lockup absorbs lockup · logo_hold · logo_sign_off · brand_sign_off
• Logo Animation absorbs logo_build · logo_mnemonic · wordmark_reveal
• Data Analysis absorbs ai_data_analysis · data_analysis_ui · data_analysis_result · performance_analysis
• Voice Interaction absorbs voice_command_input · voice_response · voice_input · voice_input_prompt
• Code Editor UI absorbs code_editor · code_editor_interaction · coding_interface
• Product Detail absorbs component_detail · fabric_detail · activewear_detail · activewear_detail_back · product_detail_in_use
• Typing on Laptop absorbs coding_on_laptop · typing_on_keyboard · user_typing_on_keyboard
• Athlete in Action absorbs runner_approaching_finish · runner_rejoining_race · trail_running
• Chat Prompt UI absorbs chat_prompt_entry · prompt_input
• Image Generation absorbs ai_image_generation · text_to_image_generation
• Code Generation absorbs code_implementation · prompt_to_code
• Component Assembly absorbs circuit_board_assembly · keyboard_assembly
• In-Scene Dialogue absorbs group_discussion · coach_talking_to_runner
• Crafting Process absorbs craftsmanship · pottery
• UI Interaction absorbs app_interaction · dropdown_selection
• Voice App UI absorbs voice_command_ui · voice_input_ui
• Voice Search Response absorbs voice_search_demo · voice_search_ui_interaction
• Active Use absorbs product_in_action
• UI Walkthrough absorbs ui_workflow
• Chat Interaction absorbs chat_response_ui
• Laptop Use absorbs person_using_laptop
• AI Translation absorbs ai_language_translation
• Text Overlay absorbs supers
• Progress Animation absorbs codex_loading
• Panel UI absorbs color_selection_panel
• Task Selection UI absorbs task_list_ui
• Person Using Phone absorbs phone_in_hand
• Hands-on Interaction absorbs product_interaction
• Lifestyle with Product absorbs workout_with_product

Two values that are really shelf names

product_in_use (4 uses) and end_card (2 uses) are shelf names typed into the detail level — a different defect than a spelling variant. Proposal: retire both from the detail level; the shelf already records what they were trying to say.

Overlaps inside the promotion list — current dispositions

These three pairs were proposed for consolidation. Their draft definitions do not establish that they are synonyms, and preserving or merging them has different consequences for search and processing. The answered chat and analysis review settles two meanings: preserve the exchange or task and separately evidenced AI involvement. Those choices need no new answer. Active Use versus Hands-on Use still needs checked examples. Every individual promotion and merge line above remains subject to its own disposition; the meaning decisions do not approve converting those rows.

• Active Use · Hands-on Use — compare use of a product with its direct physical handling; equivalence is unverified.
• Chat Interaction · AI Chatbot Interaction — meaning approved: Chat Interaction stays broad; separately evidenced AI participation supports narrower browsing. No automatic synonym merge is approved.
• Data Analysis · AI Analysis — meaning approved: describe the analysis task and record AI involvement separately when supported. No automatic synonym merge is approved.

The earlier proposal grouped four subject-specific names together: tennis_challenge, tennis_swing, race_car_in_action and heel_max_air_unit. The three sports-related descriptions still need checked examples and placement review. Heel Max Air Unit follows the existing named-feature rule: preserve supported feature information separately from a reusable description of how it appears. Its exact identity, product connection, interval and any replacement label remain to verify. This is not permission to delete or convert the old label.

The shot review also retains Shot Types and separates camera framing from activity and story descriptions. It does not approve the individual definitions or retirements in this dated list.

What ratification does

The marked-up list becomes the curated vocabulary: promoted values get their definitions in the registry, the merges run once in the pipeline lane, and the open level keeps accepting new words beneath the curated set. The next harvest runs on a schedule, and the reviewer again sees only the promotions.

The two answered overlap meanings and shot-review limits are reconciled above. Counts, definitions and individual conversion proposals remain the dated 10 August snapshot; this update grants no new approval.

Last reviewed 5 October 2026.