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Moment group — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 8 registered values and nothing in use outside them.
Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.
Worth knowing: Derived, never stored: a group is the parent recorded on the shelf in the registry.
What this describes
Draft wording from review notes. The top shelf a moment is filed under when browsing. A group holds shelves; it is never written on a moment itself, because it is read from the shelf's own registry record.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Product | product | — | proposed: Moments about the thing being sold — revealing it, demonstrating it, or showing it in use. |
| UI | ui_surfaces | — | proposed: Moments where a software interface is what fills the frame. |
| Typography & Titles | typography_titles | — | proposed: Moments carried by words on screen — opening titles, full-screen statements, closing cards. |
| Brand & Motion | brand_motion | — | proposed: Moments where the brand's own marks perform — logo animations and signature graphic devices. |
| Design | design | — | proposed: Moments whose point is a designed artefact, such as a chart built to make a number land. |
| Editorial | editorial | — | proposed: Moments that belong to the edit itself rather than to anything filmed — transitions and cuts used as a beat. |
| Effects & VFX | effects_vfx | — | proposed: Moments carried by a visual effect. The group is registered and holds no shelves yet, so nothing can currently be filed here. |
| Shot Types | shot_types | — | proposed: A group holding two shelves named after how a shot was filmed rather than what it is about. Whether it should exist at all is an open call, because a… |
Registered, never used
8 of the 8 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
product, ui_surfaces, typography_titles, brand_motion, design, editorial, effects_vfx, shot_types
How complete this page is
Of 8 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Moments chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.