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Moment family — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 6 registered values and nothing in use outside them.
Where it is stored: content_segment_classifications.moment_family — 3,345 rows carry a value.
How the registry and the data line up: 6 of the 6 registered values appear in the data, and nothing appears that is not registered.
What this describes
Draft wording from review notes. What the moment is OF — the subject in front of the camera. It is the plainest of the moment axes: a person, a place, a thing, a screen. Every registered value on this axis currently holds a working note instead of a definition, which is why each one is drafted below.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| People | people | 1,504 | proposed: A person or people are the subject of the moment — their face, their reaction, their performance to camera. |
| Product | product | 1,297 | proposed: The thing being sold is the subject — a physical object, a device, or a piece of software shown as itself. |
| Typography | typography | 238 | proposed: Words on screen are the subject — the type itself is what you are looking at, not a label over something else. |
| Environment | environment | 162 | proposed: A place is the subject — the room, the street, the landscape or the setting the action sits in. |
| Brand & Motion Identity | brand_motion_identity | 103 | proposed: The brand's own marks in motion are the subject — a logo, a wordmark, or a signature graphic device. |
| Data & Proof | data_proof | 41 | proposed: Numbers or evidence are the subject — a chart, a statistic, a benchmark shown as the point of the shot. |
Inactive values
These values are marked inactive in the saved extract. Inactive does not mean retired: a value may still be proposed. The recorded status is shown separately and may itself need reconciliation with the decision record.
| Value | Recorded status | In use | Recorded description |
|---|---|---|---|
brand_identity | retired | 0 | — |
product_ui | retired | 0 | — |
typography_copy | retired | 0 | — |
product_object | retired | 0 | — |
narrative_beat | retired | 0 | — |
motion_animation | retired | 0 | — |
editorial_vfx | retired | 0 | — |
partner_ecosystem | retired | 0 | — |
trust_compliance | retired | 0 | — |
How complete this page is
Of 6 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). A further 6 hold a working note where a definition should be — a spec reference or a rename history, useful to whoever wrote it and no help to a reader asking what the value means. These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Moments chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.