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Ownership class — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 2 registered values and nothing in use outside them.
Where it is stored: content_item.ownership_class — 13,932 rows carry a value.
How the registry and the data line up: 2 of the 2 registered values appear in the data, and nothing appears that is not registered.
What this describes
— no definition written yet.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Owned Media | owned_media | 11,005 | Brand-controlled channels — its site, blog, newsroom, owned social, owned video |
| Paid Media | paid_media | 2,927 | Bought placement — ads, sponsored, promoted |
Inactive values
These values are marked inactive in the saved extract. Inactive does not mean retired: a value may still be proposed. The recorded status is shown separately and may itself need reconciliation with the decision record.
| Value | Recorded status | In use | Recorded description |
|---|---|---|---|
earned_media | proposed | 0 | Coverage/UGC the brand did not pay for or control (P1 assigns) |
partner_media | proposed | 0 | Co-owned/partner-distributed placement (P1 assigns) |
How complete this page is
Of 2 registered values, 2 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.