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Value prop clarity — the full vocabulary ​

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 7 registered values and nothing in use outside them.

Where it is stored: content_item.value_prop_clarity — 8,952 rows carry a value.

How the registry and the data line up: 7 of the 7 registered values appear in the data, and nothing appears that is not registered.

What this describes ​

— no definition written yet.

The values ​

ValueStored asIn useRecorded wording
Highhigh7,547Value proposition is immediately clear + specific
Too Vaguetoo_vague1,062Aspirational but says nothing concrete
Mediummedium222Value proposition is present but partial/diffuse
Lowlow70Value proposition is unclear or absent
Too Technicaltoo_technical25Buried in jargon; benefit not legible to the audience
Demo-Dependentdemo_dependent21Only lands if you see the product in action
Requires Trust Proofrequires_trust_proof5Claim needs external proof to be believable

How complete this page is ​

Of 7 registered values, 7 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next ​

The BrandTrackers domain model. Source: git markdown, drift-checked against the live DB.