Market tier — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 4 registered values and nothing in use outside them.

Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.

What this describes

— no definition written yet.

The values

A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.

Value	Stored as	In use	Recorded wording
Luxury	luxury	—	Universal product-market price/positioning tier (X8/DN-200; applies to ANY category — watches, automotive, fashion…).
Premium	premium	—	Universal product-market tier: above-mass positioning without luxury exclusivity.
Mass Market	mass_market	—	Universal product-market tier: mainstream volume positioning.
Value	value	—	Universal product-market tier: price-first/budget positioning.

Value details

Luxury

luxury · not used yet · kind: market tier

Recorded description: Universal product-market price/positioning tier (X8/DN-200; applies to ANY category — watches, automotive, fashion…).

Inclusion guidance — Recorded wording: The market positions on exclusivity/prestige pricing; scarcity and craft are part of the offer.

Exclusion guidance — Recorded wording: NOT a brand-quality judgment and NOT the audience axis — tier describes the MARKET a product competes in.

Easily mistaken for:

• market_segment (who it is sold to, not how up-market)

Worked examples:

• Rolex (Luxury Watches)
• Luxury Vehicles category

Premium

premium · not used yet · kind: market tier

Recorded description: Universal product-market tier: above-mass positioning without luxury exclusivity.

Inclusion guidance — Recorded wording: Elevated price/positioning vs the category norm; broadly purchasable.

Exclusion guidance — Recorded wording: NOT luxury (no scarcity/prestige core) and NOT a quality score.

Easily mistaken for:

• market_tier.luxury

Worked examples:

• Apple Watch (Smartwatches)
• premium mobile phones

Mass Market

mass_market · not used yet · kind: market tier

Recorded description: Universal product-market tier: mainstream volume positioning.

Inclusion guidance — Recorded wording: Priced and distributed for the broad market.

Exclusion guidance — Recorded wording: NOT value/discount positioning.

Easily mistaken for:

• market_tier.value

Worked examples:

• Swatch (Mass-Market Watches)
• mainstream CPG

Value

value · not used yet · kind: market tier

Recorded description: Universal product-market tier: price-first/budget positioning.

Inclusion guidance — Recorded wording: The offer leads on low price; feature set follows.

Exclusion guidance — Recorded wording: NOT mass_market (mainstream-priced) — value competes on cheapness.

Easily mistaken for:

• market_tier.mass_market

Worked examples:

• Casio F-91W (watches)
• budget airlines

Registered, never used

4 of the 4 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

luxury, premium, mass_market, value

How complete this page is

Of 4 registered values, 4 carry a written definition (100%) and 4 carry tagging rules (100%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next

• What this is FOR, in plain language — the Entities chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.