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Tone — the full vocabulary ​

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 10 registered values and nothing in use outside them.

Where it is stored: content_tones.tone — 569 rows carry a value.

How the registry and the data line up: 10 of the 10 registered values appear in the data, and nothing appears that is not registered.

What this describes ​

— no definition written yet.

The values ​

ValueStored asIn useRecorded wording
Authoritativeempowering134—
Inspirationalinspirational125—
Informativeinformative69—
Empatheticdramatic68—
Conversationalconversational53—
Professionalprofessional50—
Provocativeprovocative31—
Playfulhumorous26—
Nostalgicnostalgic8—
Urgenturgent5—

Inactive values ​

These values are marked inactive in the saved extract. Inactive does not mean retired: a value may still be proposed. The recorded status is shown separately and may itself need reconciliation with the decision record.

ValueRecorded statusIn useRecorded description
educationalproposed0—
human_centeredproposed0—
practicalproposed0—
premiumproposed0—
reassuringproposed0—
boldproposed0—
trust_ledproposed0—
minimalproposed0—
confidentproposed0—
warmproposed0—
playfulproposed0—
technicalproposed0—

How complete this page is ​

Of 10 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next ​

The BrandTrackers domain model. Source: git markdown, drift-checked against the live DB.