Content role — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 19 registered values and nothing in use outside them.

Where it is stored: content_roles.role — 28,389 rows carry a value.

Worth knowing: Also written at moment grain on the classification row, with a different set of words in use.

How the registry and the data line up: 19 of the 19 registered values appear in the data, and nothing appears that is not registered.

What this describes

— no definition written yet.

The values

Value	Stored as	In use	Recorded wording
Explanation	explanation	4,550	Explain a concept/product/feature
Awareness	awareness	4,491	Build brand/topic awareness
Demonstration	demonstration	3,387	Show the product/feature in action
Community Engagement	community_engagement	2,219	Foster community participation
Conversion	conversion	1,997	Drive the conversion action
Thought Leadership	thought_leadership	1,828	Point-of-view / vision content
Education	education	1,755	Teach a skill / deepen understanding
Product Validation	product_validation	1,721	Validate the product works/fits
Product Walkthrough	product_walkthrough	1,322	Step-by-step product tour
Creator Showcase	creator_showcase	1,221	Creator/partner spotlight
Category Leadership	category_leadership	958	Stake a leadership claim in the category
Proof	proof	915	Evidence: metrics, benchmarks, results
Trust & Safety	trust_safety	776	Address trust, safety, privacy, risk
Customer Story	customer_story	763	Customer/case-study narrative
Technical Documentation	technical_documentation	301	Developer/technical reference
Retention	retention	83	Re-engage / retain existing users
Comparison	comparison	76	Compare options / competitors
Onboarding	onboarding	21	Help users get started
Retail Education	retail_education	5	In-store / retail-context education

How complete this page is

Of 19 registered values, 19 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.