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Channel — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 10 registered values, and 5 more words in use that are not registered.
Where it is stored: content_item.channel — 13,932 rows carry a value.
Worth knowing: Derived from the page type by a database trigger, not chosen by the analyzer.
How the registry and the data line up: 1 of the 10 registered values appear in the data, and 5 words appear that are not registered.
What this describes
Draft wording from review notes. Where the piece ran. The ratified channel stack replaces this single word with five levels — media type, channel, platform, touchpoint, and ad format or placement — and none of that is built yet.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Social | social | 3,596 | Feed + friends + messaging platforms (Instagram, Facebook, LinkedIn, X, TikTok) |
| Digital | digital | — | Brand websites, landing pages, blogs, email, search |
| Video Platform | video_platform | — | Watch-first platforms (YouTube, Vimeo, Twitch) |
| Broadcast | broadcast | — | Traditional TV and radio |
| Streaming | streaming | — | Subscription/ad-supported streaming services (Netflix, Spotify) |
print | — | Physical publications | |
| Outdoor | outdoor | — | Out-of-home advertising (billboards, transit) |
| Retail | retail | — | In-store and e-commerce |
| Experiential | experiential | — | Events, activations, pop-ups |
| Interactive | interactive | — | VR/AR/emerging tech |
Words in use that nobody registered
Each of these was written into the data without a registry row behind it. A word that is not registered cannot be offered as a choice, defined, or counted on.
| Word | Rows carrying it |
|---|---|
website | 4,751 |
paid_ad | 2,927 |
video | 1,229 |
blog | 892 |
newsroom | 537 |
Registered, never used
9 of the 10 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
digital, video_platform, broadcast, streaming, print, outdoor, retail, experiential, interactive
How complete this page is
Of 10 registered values, 10 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.