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Moment category — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 14 registered values and nothing in use outside them.
Where it is stored: content_segment_categories.category — 4,848 rows carry a value.
Worth knowing: Stored under the name category on the junction, not under the registry's own name.
How the registry and the data line up: 12 of the 14 registered values appear in the data, and nothing appears that is not registered.
What this describes
Draft wording from review notes. The shelf a moment is filed on — the level a person actually browses. A moment can sit on several shelves, with one marked as its main one.
The values
In this snapshot, 13 of 14 values have a broader parent value. These recorded links do not by themselves approve a browsing hierarchy.
| Value | Stored as | Sits under | In use | Recorded wording |
|---|---|---|---|---|
| Product Demo | product_demo | Product | 1,019 | screen-recording / UI walkthrough / tutorial / how-to (catalog-leaning content-type) |
| Dialogue | dialogue | Shot types | 1,002 | working note, not a definition: a person speaking (catalog tier — collapsed REVIEWABLE lane per Joe 2026-07-02) |
| UI | ui | Ui surfaces | 883 | working note, not a definition: a product UI / interface beat — v1-beta LOCKED rename from ui_animation (not always animation) |
| Product in Use | product_in_use | Product | 482 | working note, not a definition: the product/offering being USED in context — v1-beta LOCKED rename (absorbs product_in_use_result; only when the produc… |
| Title Card | title_card | Typography titles | 464 | working note, not a definition: on-screen TYPE as the beat — v1-beta LOCKED rename from title_card_typography; L2 carries full-screen vs over-footage |
| Feature Highlight | feature_highlight | Product | 325 | showcasing ONE capability/feature |
| Establishing | establishing | Shot types | 205 | setting/environment b-roll (catalog tier — collapsed REVIEWABLE lane) |
| Logo Animations | logo_animations | Brand motion | 143 | a STANDALONE animated logo / wordmark / brand mark |
| Data Visualization | data_visualization | Design | 131 | working note, not a definition: a NARRATIVE data beat (STRICT — v1-beta LOCKED reframe from data_proof; excludes PDF/content-marketing dumps) |
| End Card | end_card | Typography titles | 123 | the closing card / sign-off (the multi-label poster child) |
| Product Reveal | product_reveal | Product | 61 | the first/hero reveal of a product (physical or UI) |
| Transitions | transitions | Editorial | 10 | the edit/motion device IS the beat |
| Product Demonstration | product_demonstration | Product demo | — | working note, not a definition: NARRATIVE demonstration of the product working in the story — parents into the Product Demo shelf (SPEC §8.4 keeps it d… |
| Pricing CTA | pricing_cta | — | — | working note, not a definition: price/offer beat — cross-cut lens, rides as a secondary (v1-beta §5) |
Registered, never used
2 of the 14 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
product_demonstration, pricing_cta
Inactive values
These values are marked inactive in the saved extract. Inactive does not mean retired: a value may still be proposed. The recorded status is shown separately and may itself need reconciliation with the decision record.
| Value | Recorded status | In use | Recorded description |
|---|---|---|---|
effects_vfx | retired | 0 | effect-built beat — cross-cut lens, folds into Transitions (v1-beta §5) |
How complete this page is
Of 14 registered values, 7 carry a written definition (50%) and 0 carry tagging rules (0%). A further 7 hold a working note where a definition should be — a spec reference or a rename history, useful to whoever wrote it and no help to a reader asking what the value means. These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Moments chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.