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Creative class — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 5 registered values and nothing in use outside them.
Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.
What this describes
— no definition written yet.
The values
A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Final Creative | final_creative | — | What KIND of thing this asset is to us: the ad/film/design ITSELF — the finished creative work. |
| Process Artifact | process_artifact | — | The how-it-was-made material: storyboards, style frames, glyph sheets, construction/blueprint sheets. |
| In-Context Capture | in_context_capture | — | A photo/video OF the work out in the world: event floor, storefront, app-in-hand, OOH in situ. |
| Informational | informational | — | Docs/spec/model-card-class content: belongs to the campaign but is NOT judged as creative craft (DN-203 R2-7 auxiliary-vs-final split; news-article channel def… |
| Services Language | services_language | — | A vendor's service menu / capabilities language: vocabulary only, never content. |
Value details
Final Creative
final_creative · not used yet · kind: creative class
Recorded description: What KIND of thing this asset is to us: the ad/film/design ITSELF — the finished creative work.
Inclusion guidance — Recorded wording: The asset IS the creative deliverable (spot, film, key art, identity application, packaging render presented as the work).
Exclusion guidance — Recorded wording: NOT the making-of material, NOT a photo of the work in situ, NOT docs/spec content.
Easily mistaken for:
- process artifact
- content origin
Worked examples:
- A finished TVC video file
- A campaign key-art image
- A packaging render presented as the deliverable
Process Artifact
process_artifact · not used yet · kind: creative class
Recorded description: The how-it-was-made material: storyboards, style frames, glyph sheets, construction/blueprint sheets.
Inclusion guidance — Recorded wording: The asset documents the making of the work (boards, frames, exploration, grids, WIP).
Exclusion guidance — Recorded wording: NOT the finished deliverable; NOT an in-situ capture of the finished work.
Easily mistaken for:
- final creative
Worked examples:
- A storyboard page
- A style-frame board
- A pixel-grid logo construction sheet
In-Context Capture
in_context_capture · not used yet · kind: creative class
Recorded description: A photo/video OF the work out in the world: event floor, storefront, app-in-hand, OOH in situ.
Inclusion guidance — Recorded wording: The subject is the finished work photographed/filmed in its real environment.
Exclusion guidance — Recorded wording: NOT the deliverable file itself; NOT process material.
Easily mistaken for:
- final creative
Worked examples:
- A photo of the billboard in Times Square
- An event-floor activation photo
- A hand holding the app on a phone
Informational
informational · not used yet · kind: creative class
Recorded description: Docs/spec/model-card-class content: belongs to the campaign but is NOT judged as creative craft (DN-203 R2-7 auxiliary-vs-final split; news-article channel default).
Inclusion guidance — Recorded wording: Support/reference content linked to a campaign or entity (model cards, docs pages, spec sheets, press articles).
Exclusion guidance — Recorded wording: Never craft-classified as marketing creative; campaign-LINKED only.
Easily mistaken for:
- final creative
Worked examples:
- A model-card PDF
- A developer docs page
- A news article about the campaign
Services Language
services_language · not used yet · kind: creative class
Recorded description: A vendor's service menu / capabilities language: vocabulary only, never content.
Inclusion guidance — Recorded wording: The page/asset exists to name the vendor's offerings (services list, capabilities deck page).
Exclusion guidance — Recorded wording: Never enters the content corpus as creative work; feeds vocabulary/crosswalks only.
Easily mistaken for:
- informational
Worked examples:
- A studio services page
- A capabilities menu
Registered, never used
5 of the 5 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
final_creative, process_artifact, in_context_capture, informational, services_language
How complete this page is
Of 5 registered values, 5 carry a written definition (100%) and 5 carry tagging rules (100%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.