Behavior motion — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 9 registered values, and 3 more words in use that are not registered.

Where it is stored: content_behavior.behavior — 194 rows carry a value.

Worth knowing: Shares one column with the treatment axis, separated by a kind column.

How the registry and the data line up: 6 of the 9 registered values appear in the data, and 3 words appear that are not registered.

What this describes

— no definition written yet.

The values

Value	Stored as	In use	Recorded wording
Reveal	reveal	38	—
Build	build	16	—
Morph	morph	13	—
Loop	loop	12	—
Burst	burst	1	—
Drift	drift	1	—
Press	press	—	A tactile push-down / scale-in on interaction
Lift	lift	—	An element elevates / rises (hover, raise, focus)
Endcard	endcard	—	—

Words in use that nobody registered

Each of these was written into the data without a registry row behind it. A word that is not registered cannot be offered as a choice, defined, or counted on.

Word	Rows carrying it
logo_reveal	93
lockup	18
mnemonic	2

Registered, never used

3 of the 9 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

press, lift, endcard

How complete this page is

Of 9 registered values, 2 carry a written definition (22%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next

• What this is FOR, in plain language — the Moments chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.