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Media model — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 4 registered values and nothing in use outside them.
Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.
What this describes
— no definition written yet.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Paid | paid | — | Paid media placement |
| Owned | owned | — | Owned channel (brand property) |
| Earned | earned | — | Earned media (PR, organic press) |
| Shared | shared | — | Shared media (social, community) |
Registered, never used
4 of the 4 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
paid, owned, earned, shared
How complete this page is
Of 4 registered values, 4 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.