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Messaging type — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 8 registered values and nothing in use outside them.
Where it is stored: content_item.messaging_type — 201 rows carry a value.
How the registry and the data line up: 7 of the 8 registered values appear in the data, and nothing appears that is not registered.
What this describes
— no definition written yet.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Storytelling | storytelling | 94 | — |
| Feature Highlight | feature_highlight | 55 | — |
| Product Education | product_education | 30 | — |
| Brand Awareness | brand_awareness | 10 | — |
| Informational | informational | 6 | — |
| Testimonial | testimonial | 4 | — |
| Promotional | promotional | 2 | — |
| Call to Action | call_to_action | — | — |
Registered, never used
1 of the 8 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
call_to_action
How complete this page is
Of 8 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.