Marketing intent — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 12 registered values and nothing in use outside them.

Where it is stored: content_item.marketing_intent — 6,581 rows carry a value.

How the registry and the data line up: 8 of the 12 registered values appear in the data, and nothing appears that is not registered.

What this describes

— no definition written yet.

The values

A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.

Value	Stored as	In use	Recorded wording
Product Marketing	product_marketing	1,861	Asset exists to market a product
Feature Marketing	feature_marketing	1,508	Asset exists to market a specific feature/capability
Brand Marketing	brand_marketing	1,463	Asset exists to build the brand itself — identity, values, platform-level storytelling
Customer Advocacy	customer_advocacy	503	Asset exists to let customers/users advocate — stories, testimonials, showcases
Education & Support	education_support	398	Asset exists to educate, support, or document usage
Partnership Marketing	partnership_marketing	352	Asset exists to market a partnership/collaboration
Corporate Communications	corporate_communications	277	Asset exists as company-voice communication — news, PR, org announcements
Research & Thought Leadership	research_thought_leadership	219	Asset exists to publish research or establish point-of-view leadership
Employer Brand	employer_brand	—	Asset exists to attract/retain talent
Commerce & Promotion	commerce_promotion	—	Asset exists to drive a purchase/offer — promos, sales, seasonal commerce
Community & Creator	community_creator	—	Asset exists to build community or ride creator/influencer channels
Cause & CSR	cause_csr	—	Asset exists to advance a cause / corporate social responsibility

Value details

Feature Marketing

feature_marketing · 1,508 in use · kind: intent

Recorded description: Asset exists to market a specific feature/capability

Exclusion guidance — Recorded wording: The "Feature Campaigns" grouping teams browse = campaign_type(feature_launch) × product/feature links — NEVER this scalar (adjudication §2.1)

Brand Marketing

brand_marketing · 1,463 in use · kind: intent

Recorded description: Asset exists to build the brand itself — identity, values, platform-level storytelling

Exclusion guidance — Recorded wording: Campaign CONTAINER stays campaign_type (F13); subject altitude stays content_level

Partnership Marketing

partnership_marketing · 352 in use · kind: intent

Recorded description: Asset exists to market a partnership/collaboration

Exclusion guidance — Recorded wording: The partnership RELATIONSHIP edge lives in relationship_events/campaign_companies (R4)

Registered, never used

4 of the 12 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

employer_brand, commerce_promotion, community_creator, cause_csr

How complete this page is

Of 12 registered values, 12 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.