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Narrative role — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 11 registered values, and 1 more words in use that are not registered.
Where it is stored: content_segment_classifications.narrative_role — 3,345 rows carry a value.
How the registry and the data line up: 11 of the 11 registered values appear in the data, and 1 words appear that are not registered.
What this describes
Draft wording from review notes. The job the moment does in the story — why it is in the film at all. This is the question a person browsing for reference most often actually has, and it is separate from both what the moment shows and how it was shot.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Demo | demo | 1,300 | proposed: Shows the product doing what it is claimed to do. |
| Other | other | 1,003 | proposed: A holding value for a beat that does not fit the list. A value that keeps being chosen is a sign the list is missing something. |
| Proof | proof | 246 | proposed: Offers evidence for a claim — a number, a result, a named customer. |
| Hook | hook | 192 | proposed: Earns the next few seconds of attention, usually at the very start. |
| Problem | problem | 169 | proposed: Establishes the difficulty or tension the piece is going to address. |
| Endcard | endcard | 127 | proposed: The closing card that signs the piece off. |
| Reveal | reveal | 108 | proposed: Shows the thing that was being withheld. |
| Transformation | transformation | 77 | proposed: Shows the change from before to after. |
| Trust | trust | 58 | proposed: Reassures — safety, privacy, provenance, or the weight of the people behind it. |
| CTA | cta | 35 | proposed: Asks the viewer to do something. |
| Explanation | explanation | 28 | proposed: Explains how something works so the rest of the piece can make sense. |
Words in use that nobody registered
Each of these was written into the data without a registry row behind it. A word that is not registered cannot be offered as a choice, defined, or counted on.
| Word | Rows carrying it |
|---|---|
solution | 2 |
How complete this page is
Of 11 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Moments chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.