Communications Planning

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

part of Strategy · recorded level: Craft · Text · 1 pieces of work carry it · 3 entries in its comparison notes

The level names are Service → Discipline → Craft. This page uses the level recorded in the snapshot. Its definition and parent links still need individual review; the level name is not approval of either.

Recorded definition and use

Product launches and brand repositioning — hired to orchestrate consistent messaging across channels, audiences, and phases so a program of communications lands as one coherent story.

The message-architecture craft: developing an overall communications plan so a brand conveys consistent, on-brand messaging — what is said, to which audiences, in what sequence, across which touchpoints, over a program of communications.

Tag it when…

Tag when the work evidences a planned message system as craft — sequenced/phased messaging across a set, audience-tiered message variants, a message-architecture deliverable (messaging framework, comms plan), or an explicit communications-planning credit.

Never tag it when…

Never tag the words themselves (Copywriting) or the channel/buying architecture (strategy_media_strategy). A single consistent-feeling ad is not evidence of a comms plan — the system must be legible across the work or documented. The plan for one campaign as a whole goes to strategy_campaign_strategy. Content-type (e.g. 'announcement', 'press release') is never the rule basis.

Comparison notes for 3 other entries

These recorded notes compare this entry with related services, disciplines, crafts or other descriptions. Their wording remains subject to review.

• strategy media strategy — Comms planning architects messages; media strategy architects channels/placements. 'Where it runs' vs 'what it says, in what order'.
• strategy campaign strategy — Campaign strategy is the whole campaign's plan; comms planning is specifically the message system, and can span beyond one campaign.
• Copywriting (disc) — Comms planning decides the message architecture; copywriting writes the messages.

At what size it applies

Asset grain: the message system is judged across a whole piece or program deliverable, never inside one beat. Do not moment-tag; a single stated message belongs to messaging axes.

Pieces that settle the definition

• Daily updates with Codex — Sole corpus exemplar (verified: the only live content_disciplines link on this node) — a sequenced product-communication piece; weak signal, re-verify at the sitting.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.