Installations, exhibition booths and signs

Answered 5 October 2026: all 3 recommendations accepted. Your photograph, original-asset and shared-project relationships are already decided. This review does not ask for those answers again.

The recommendations below are the accepted meanings. Examples and alternatives are retained as the review record; no further answer is needed on these choices.

Question	Recommendation
Installation and Booth Piece	Keep Installation; distinguish Exhibition Booth instead of making Booth Piece an automatic synonym.
Retail Signage	Use Signage as the type; keep retail use and location separately searchable.
In-Store Digital Signage	Describe the screen presentation separately from the media shown on it.

What you already settled

A photograph of physical work keeps its own identity and can link directly to the work it shows. An original animation used in that work is another piece. An event or project can gather them together, but sharing a source page does not prove that every photograph shows every animation.

You can discover the same work through its company, project, event or supported descriptions. Whole-piece types describe the whole piece. These rules apply to physical work too; a photograph does not become an installation because it depicts one.

The earlier list already includes Booth / Installation Piece. The remaining naming question is whether those words mean the same thing. The answered display review keeps recognizable complete-display types and records location separately. The exact retail subtype list still needs its own audit.

1. An exhibition booth is not every installation

Recommendation: retain Installation and distinguish Exhibition Booth as another type. For this library, Installation would describe a deliberately arranged spatial work experienced at a location. Exhibition Booth would describe an exhibitor's designed visitor space at a show or event. A particular work can qualify as both when both definitions fit. Neither term describes every object put into a room.

The old phrase Booth Piece is too ambiguous to become an automatic alias. It might mean the complete exhibition stand, a sign inside it, a video on its screen or even a phone booth. Preserve the source wording and identify the actual piece before assigning a type.

Checked example: Pentagram's Mercury project presents an exhibition booth. Its inspected photograph shows a coordinated structure, screens and visitor workstations. The complete designed space fits the proposed Exhibition Booth meaning. Individual screen artwork and the photograph are distinguishable pieces; this review did not identify their original media files.

Counterexample: Studio Dumbar's OpenAI DevDay account describes branded phone booths. That wording does not make each one an exhibition stand. Its inspected bracket-shaped wayfinding signs also should not receive an Installation type merely because they are large physical objects. Their function and source context matter.

Alternative: retain only Installation as the broad type and make Exhibition Booth a defined searchable form beneath it. That keeps the type list smaller, but requires Installation to cover ordinary exhibitor stands as well as other spatial works. I recommend distinct meanings because people commission and research those things separately, while still allowing overlap.

What changes downstream: analysis must identify whether it describes the complete space, a component or its photograph. Membership and depiction links need evidence. A later appearance at another event should preserve the work's identity when supported; it should not automatically create a new design or erase a meaningful redesign. This answer does not choose physical database storage or approve a migration.

2. Signage keeps its meaning outside a shop

Recommendation: use Signage as a type for a designed sign or coordinated sign system. It can identify, direct, inform or promote within a physical setting. Retail describes a supported use or setting, rather than a different type of sign. A system can retain links to independently useful individual signs under the existing whole-and-part rules.

Checked example: Studio Dumbar's DevDay page includes a photograph of blue bracket-shaped structures carrying destination information. The inspected image supports a wayfinding purpose at an event. It is not a retail example, which is useful here: the physical sign remains understandable without making its setting part of its type. The library currently holds the corresponding wayfinding photograph as an event photo; that stored label is not a classification of the depicted sign itself.

Counterexample: a product photograph collected from a retailer's website is not automatically Signage. A decorative wall illustration is not automatically a sign either. A photograph showing a sign can be discoverable through that depicted work without being relabeled as the sign.

Alternative: add Retail Signage as its own whole-piece type, alongside other signage types. That is a familiar deliverable name, but it requires a clear rule for the same design used in a shop and at an event. I recommend the broader type with explicit context so those uses stay findable without multiplying the work.

What changes downstream: collection and prompts must distinguish the sign, its design file, its photograph and its placement. Intended retail use and observed retail placement need separate evidence. This follows the approved display distinction. It does not settle the complete display subtype list or the broader environmental-identity vocabulary.

3. A screen, its presentation and its artwork are distinguishable

Recommendation: keep In-Store Digital Signage as a searchable presentation context, not an automatic whole-piece type for every file shown there. A screen can show still graphics, videos or a changing sequence. Record what was shown, where and when there is evidence. Useful designed screen compositions can retain their own identity and supported type.

Checked example: page 27 of the December 2024 IAB retail-media standards shows a screen within a kiosk and another screen beside store shelving. The images were inspected. They show screen presentations, but a still photograph does not establish animation, the complete playback sequence or the original file's identity. This is a dated example, not a claim that this edition is the latest standard.

Counterexample: the same animation downloaded from a studio website does not prove where it ran. A photograph of one frame cannot establish that the screen always showed that frame. Likewise, a screen does not make all its content interactive or paid advertising.

Alternative: make In-Store Digital Signage a type for a complete designed screen presentation, while keeping its component media and captures separate. That can help people research complete screen experiences, but the type must apply to the composition rather than automatically to every extracted video. I recommend the presentation description because it preserves a useful entrance across several forms of work.

What changes downstream: collectors need source and observation context. Prompts must not infer video from the word digital, or installation from a picture of a screen. Search and trackers should distinguish original artwork from documentation of its use. Later observations may show a changed playlist or unavailable media without overwriting what an earlier capture proved. Monitoring schedules and paid processing remain subject to their existing gates.

What happens next

These named recommendations are approved. Other retail additions, unresolved headings and promotional-banner wording remain in the review queue. Display naming, the two kiosk entrances and Shoppable are already answered; they need no new approval here.

The evidence note records source inspection, selected live checks and the remaining architecture work. The review desk holds the other independent packets. These are approved meanings; no database, prompt, automation or application behavior has changed.

Prepared 5 October 2026.

This update records the reply and reconciles the affected guidance. The earlier source checks retain their preparation scope; this is not a fresh system audit.

Last reviewed 5 October 2026.