Journey stage — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 0 registered values and nothing in use outside them.

Where it is stored: content_item.journey_stage — 0 rows carry a value.

What this describes

— no definition written yet.

Inactive values

These values are marked inactive in the saved extract. Inactive does not mean retired: a value may still be proposed. The recorded status is shown separately and may itself need reconciliation with the decision record.

Value	Recorded status	In use	Recorded description
problem_aware	proposed	0	Knows the problem, not yet the solutions
solution_aware	proposed	0	Comparing solution categories
product_aware	proposed	0	Evaluating specific products
evaluating	proposed	0	Actively comparing/validating a shortlist
deciding	proposed	0	At the purchase/commit decision
using	proposed	0	Post-purchase, in active use
advocating	proposed	0	Sharing/referring after value realized

How complete this page is

This axis has no registered values at all, so there is nothing here to be complete about yet. Counts on this page describe the saved database extract.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.