Product role in moment — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 6 registered values and nothing in use outside them.

Where it is stored: content_segment_classifications.product_role_in_moment — 3,086 rows carry a value.

How the registry and the data line up: 6 of the 6 registered values appear in the data, and nothing appears that is not registered.

What this describes

Draft wording from review notes. What part the product plays in the moment — from carrying the shot to not being there at all. A second axis, product visibility, overlaps this one almost value for value; which of them survives is an open call.

The values

Value	Stored as	In use	Recorded wording
Focal	focal	1,079	proposed: The product carries the shot; it is what you are looking at.
Absent	absent	920	proposed: No product in the moment, in any form.
Implied	implied	469	proposed: The product is not visible, but the moment is plainly about it.
Active use	active_use	381	proposed: Someone is using the product, and the using is the point.
Contextual	contextual	235	proposed: The product is present and visible, but the shot is about something else.
Background	background	2	proposed: The product is in frame incidentally.

How complete this page is

Of 6 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next

• What this is FOR, in plain language — the Moments chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.