Lifecycle stage — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 5 registered values and nothing in use outside them.

Where it is stored: content_item.lifecycle_stage — 347 rows carry a value.

How the registry and the data line up: 3 of the 5 registered values appear in the data, and nothing appears that is not registered.

What this describes

— no definition written yet.

The values

Value	Stored as	In use	Recorded wording
Retention	retention	226	Keeping existing customers engaged and renewing
Onboarding	onboarding	88	Getting a new customer set up and to first value
Expansion	expansion	33	Growing an existing account — upsell/cross-sell
Adoption	adoption	—	Driving deeper/habitual use of what they have
Advocacy	advocacy	—	Turning customers into referrers/champions

Registered, never used

2 of the 5 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

adoption, advocacy

How complete this page is

Of 5 registered values, 5 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.