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Content type family — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 10 registered values and nothing in use outside them.
Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.
Worth knowing: Derived, never stored: a family is the parent recorded on the type in the registry.
What this describes
Draft wording from review notes. The grouping a content type belongs to. It is never written on a piece — a family is read from the type's own registry record.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Brand & Campaign Storytelling | brand_campaign_storytelling | — | Films/stories whose job is brand narrative |
| Product & Feature Communication | product_feature_communication | — | Pieces that show or explain the product/feature itself |
| Proof & Advocacy | proof_advocacy | — | Third-party or customer evidence pieces |
| Education & Support | education_support | — | Teaching/how-to/support pieces |
| Editorial & Corporate Comms | editorial_corporate_comms | — | Written/edited editorial + corporate communications |
| Documentation & Technical | documentation_technical | — | Research/spec/system documentation pieces |
| Advertising & Promotion | advertising_promotion | — | Produced ad creative (the piece, not the placement) |
| Social-Native & Community | social_native_community | — | Formats native to social/community surfaces |
| Visual & Identity Assets | visual_identity_assets | — | Standalone visual artifacts (shots, graphics, packaging) |
| Event / Retail / Interactive | event_retail_interactive | — | Event-native, retail and interactive experiences |
Registered, never used
10 of the 10 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
brand_campaign_storytelling, product_feature_communication, proof_advocacy, education_support, editorial_corporate_comms, documentation_technical, advertising_promotion, social_native_community, visual_identity_assets, event_retail_interactive
How complete this page is
Of 10 registered values, 10 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.