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Funnel stage — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 6 registered values and nothing in use outside them.
Where it is stored: content_item.funnel_stage — 8,605 rows carry a value.
How the registry and the data line up: 3 of the 6 registered values appear in the data, and nothing appears that is not registered.
What this describes
— no definition written yet.
The values
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Awareness | awareness | 5,297 | Top-of-funnel: introduce the brand/problem |
| Consideration | consideration | 3,167 | Mid-funnel: evaluation, comparison, education |
| Conversion | conversion | 141 | Bottom-funnel: drive the purchase/signup decision |
| Onboarding | onboarding | — | Post-signup: first-run setup + activation |
| Retention | retention | — | Keep existing users engaged + habituated |
| Expansion | expansion | — | Upsell / cross-sell / expand existing accounts |
Registered, never used
3 of the 6 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
onboarding, retention, expansion
How complete this page is
Of 6 registered values, 6 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Content chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.