Web / Interactive Development

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

part of Creative Technology · recorded level: Craft · 0 pieces of work carry it · 4 entries in its comparison notes

The level names are Service → Discipline → Craft. This page uses the level recorded in the snapshot. Its definition and parent links still need individual review; the level name is not approval of either.

Recorded definition and use

Hired for launch microsites, product configurators, interactive campaign hubs and award-grade brand sites — when the deliverable is a live URL the audience explores rather than a film they watch; the 'digital product'/'interactive' line on a studio's services menu.

Building interactive experiences that run in the browser or on screens — brand sites, campaign microsites, WebGL/3D web experiences, interactive video, browser games and real-time web toys. The craft is engineering a working piece of software the audience uses, distinct from designing its interface.

Tag it when…

Tag when the item is (or is the case record of) a functioning web/interactive build: navigable site, WebGL scene, browser game or toy, interactive-video player, product configurator. Checkable signals: cursor/touch interaction shown, browser chrome or a live URL, real-time response to user input.

Never tag it when…

Never tag interface mockups or screen design work — that goes to Design › UI Design (the retired UX Design leaf is folded into it). Never tag a screen-recorded walkthrough merely because its SUBJECT is a website or app — a demo video of software is cinematography/editing/motion-graphics by craft, and product_demo is a content_type, never a craft basis (boundary law). Game-engine and virtual-world builds go to Gaming & Virtual Worlds; physical-space builds go to Interactive Installations.

Comparison notes for 4 other entries

These recorded notes compare this entry with related services, disciplines, crafts or other descriptions. Their wording remains subject to review.

• design ui design (Design › UI Design) — UI Design makes the screens' look; Web / Interactive Development makes them WORK. A static or prototype-only interface = Design; a shipped interactive build = this node (often both, co-tag).
• creative technology gaming virtual worlds — Game mechanics, player avatars, or platform worlds (Roblox/Fortnite/engine builds) → Gaming & Virtual Worlds; site/microsite/browser interactivity without game/world structure → here.
• creative technology interactive installations — Runs in a browser or on a personal screen → here; built into physical space with sensors/hardware visitors approach → Interactive Installations.
• disc creative technology — If the build is evidently creative-tech but you cannot confirm it is web/screen-based, drop to the L1 discipline tag (CM1) rather than guessing this leaf.

At what size it applies

ASSET when the item IS the web build or its dedicated case record; MOMENT when an interactive-web beat (a configurator or site-interaction sequence) appears inside a larger campaign film.

Where to look next

• The whole services tree — the services index.
• Every other vocabulary — the vocabulary index.
• How work gets credited to a craft — the entities chapter.