Touchpoint type — the full vocabulary

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 0 registered values and nothing in use outside them.

Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.

Worth knowing: A level of the ratified channel stack that has no storage yet.

What this describes

— no definition written yet.

Inactive values

These values are marked inactive in the saved extract. Inactive does not mean retired: a value may still be proposed. The recorded status is shown separately and may itself need reconciliation with the decision record.

Value	Recorded status	In use	Recorded description
newsfeed	retired	0	Primary feed placement [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage co…
profile_page	retired	0	Brand/creator profile page [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storag…
search_results	retired	0	Search result placement [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage c…
stories	retired	0	Stories/ephemeral slot [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage co…
inbox	retired	0	Email/DM inbox placement [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage …
landing_page	retired	0	Campaign landing page [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage col…
product_page	retired	0	Product detail page [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage colum…
blog	retired	0	Blog or article page [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage colu…
pre_roll	retired	0	Video pre-roll ad slot [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage co…
banner	retired	0	Banner/display ad slot [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage co…
billboard	retired	0	Outdoor billboard placement [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no stora…
transit	retired	0	Transit/DOOH placement [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage co…
in_store	retired	0	Physical retail placement [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage…
event_venue	retired	0	Event or activation space [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage…
app	retired	0	In-app placement [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage column).…
broadcast_slot	retired	0	TV/radio broadcast slot [RETIRED 2026-07-21 DN-210/E1 — fully dormant registry (0 active values, no storage c…

How complete this page is

This axis has no registered values at all, so there is nothing here to be complete about yet. Counts on this page describe the saved database extract.

Where to look next

• What this is FOR, in plain language — the Content chapter.
• Every other vocabulary — the vocabulary index.
• What is still undecided about it — the open questions.
• The exact tables and columns — the data reference.