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Shot type — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 12 registered values, and 10 more words in use that are not registered.
Where it is stored: content_segment_classifications.shot_type — 3,345 rows carry a value.
Worth knowing: Also written on the scene row by the scene detector.
How the registry and the data line up: 12 of the 12 registered values appear in the data, and 10 words appear that are not registered.
What this describes
Draft wording from review notes. How the moment was filmed — the camera's relationship to the subject. It answers a craft question, not a story question: two moments doing completely different jobs can share a framing.
The values
A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Demonstration | demonstration | 1,093 | proposed: A shot framed so a viewer can follow something being done, step by step. |
| Interview | interview | 956 | proposed: A person speaking to camera or to an off-camera questioner, framed to be listened to. |
| Lifestyle | lifestyle | 349 | proposed: People living an ordinary moment around the product rather than presenting it. |
| Reveal | reveal | 283 | proposed: A shot built so the subject is withheld and then shown. |
| Establishing | establishing | 185 | proposed: A wide shot that sets the place before the action starts. |
| Product Detail | product_detail | 148 | proposed: A tight shot on part of a product — a texture, a seam, a control. |
| B-Roll | b_roll | 77 | proposed: Supporting footage cut over narration or dialogue, carrying no scene of its own. |
| Hero | hero | 33 | proposed: A composed, flattering shot built to present the subject at its best. |
| Transition | transition | 25 | proposed: A shot whose job is to move between two others. |
| Reaction | reaction | 6 | proposed: A shot held on someone responding to something, rather than on the thing itself. |
| Macro | macro | 5 | proposed: Extreme close-up, closer than the eye would normally look, where surface becomes the subject. |
| POV | pov | 2 | proposed: The camera takes a person's viewpoint, so the viewer sees what they see. |
Value details
Establishing
establishing · 185 in use · kind: shot type
Draft wording from review notes. A wide shot that sets the place before the action starts.
Inclusion guidance — Draft wording from review notes. The frame's job is orientation — showing where we are.
Exclusion guidance — Draft wording from review notes. Do not use it for any wide shot; it must be doing the work of establishing the setting.
Words in use that nobody registered
Each of these was written into the data without a registry row behind it. A word that is not registered cannot be offered as a choice, defined, or counted on.
| Word | Rows carrying it |
|---|---|
other | 63 |
ui | 53 |
none | 24 |
endcard | 21 |
text_overlay | 11 |
explanation | 4 |
end_card | 3 |
cta | 2 |
data_visualization | 1 |
supers | 1 |
How complete this page is
Of 12 registered values, 0 carry a written definition (0%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Moments chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.