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Market segment — the full vocabulary
Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.
There are 4 registered values and nothing in use outside them.
Where it is stored: nowhere yet. The vocabulary is registered and nothing writes it — that is work not done, not a fault in the model.
What this describes
— no definition written yet.
The values
A bold value carries more than its row — tagging rules, a confusion map, or worked examples — and has its own entry under “Value details” below.
| Value | Stored as | In use | Recorded wording |
|---|---|---|---|
| Consumer | consumer | — | Universal product-market segment: sold to individual consumers (X8/DN-200; the axis the PA-RULE strips from names). |
| Prosumer | prosumer | — | Universal product-market segment: serious hobbyists / individual professionals. |
| SMB | smb | — | Universal product-market segment: small & medium businesses. |
| Enterprise | enterprise | — | Universal product-market segment: large-organization sales. |
Value details
Consumer
consumer · not used yet · kind: market segment
Recorded description: Universal product-market segment: sold to individual consumers (X8/DN-200; the axis the PA-RULE strips from names).
Inclusion guidance — Recorded wording: The buyer is an individual/household.
Exclusion guidance — Recorded wording: NOT the campaign target-AUDIENCE model (T10 — who an ad SPEAKS to); segment = who the offering is SOLD to.
Easily mistaken for:
- the AUDIENCE model (T10)
- market_segment.prosumer
Worked examples:
- ChatGPT (consumer plan)
- Cloud Storage
Prosumer
prosumer · not used yet · kind: market segment
Recorded description: Universal product-market segment: serious hobbyists / individual professionals.
Inclusion guidance — Recorded wording: Individual buyers with professional-grade needs.
Exclusion guidance — Recorded wording: NOT smb (the buyer is a person, not an org).
Easily mistaken for:
- market_segment.consumer
- market_segment.smb
Worked examples:
- Adobe Photoshop (Creative Tools)
- prosumer cameras
SMB
smb · not used yet · kind: market segment
Recorded description: Universal product-market segment: small & medium businesses.
Inclusion guidance — Recorded wording: The buyer is a small/medium organization.
Exclusion guidance — Recorded wording: NOT enterprise (org scale differs); NOT prosumer (org vs individual).
Easily mistaken for:
- market_segment.enterprise
Worked examples:
- team plans for small studios
- SMB accounting software
Enterprise
enterprise · not used yet · kind: market segment
Recorded description: Universal product-market segment: large-organization sales.
Inclusion guidance — Recorded wording: The buyer is a large org; procurement/security/seat-scale features define the offer.
Exclusion guidance — Recorded wording: NOT a campaign audience — "we market to enterprise buyers" is the T10 AUDIENCE side.
Easily mistaken for:
- the AUDIENCE model (T10)
Worked examples:
- ChatGPT Enterprise vs consumer ChatGPT (Joe's MT1 example)
- enterprise cloud contracts
Registered, never used
4 of the 4 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.
consumer, prosumer, smb, enterprise
How complete this page is
Of 4 registered values, 4 carry a written definition (100%) and 4 carry tagging rules (100%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.
Where to look next
- What this is FOR, in plain language — the Entities chapter.
- Every other vocabulary — the vocabulary index.
- What is still undecided about it — the open questions.
- The exact tables and columns — the data reference.