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Product category — the full vocabulary ​

Recorded vocabulary snapshot. This page is generated from a saved database extract, not a live connection. Rebuilding the site does not refresh its measurements. Draft wording comes from review notes; check recorded decisions for approved meaning. Stored values alone do not prove current prompt or filter behavior.

There are 20 registered values and nothing in use outside them.

Where it is stored: products.product_category — 42 rows carry a value.

How the registry and the data line up: 9 of the 20 registered values appear in the data, and nothing appears that is not registered.

What this describes ​

— no definition written yet.

The values ​

ValueStored asIn useRecorded wording
Developer Toolsdeveloper_tools15IDEs, SDKs, coding agents (Claude Code, Copilot)
Productivity & Officeproductivity_office10Documents, spreadsheets, notes (Word, Excel, OneNote)
Collaboration & Communicationcollaboration_communication4Meetings, chat, email (Teams, Outlook, Slack)
AI Chatbots & Assistantsai_chatbots_assistants3Conversational AI assistants (ChatGPT, Copilot, Claude, Gemini)
Cloud & Infrastructurecloud_infrastructure3Cloud platforms, storage, compute
AI Media Generationai_media_generation2Image/video/audio generation (DALL-E, Sora, Firefly)
LLM & Foundation Modelsllm_foundation_models2Foundation models + model APIs
Streaming & Mediastreaming_media2Video/audio streaming and media
Securitysecurity1Security, identity, threat protection (Defender)
Gaminggaming—Games, consoles, gaming services
Hardware & Deviceshardware_devices—Physical devices and accessories
Operating Systemsoperating_systems—OS platforms
Browsers & Searchbrowsers_search—Web browsers and search engines
Social & Messagingsocial_messaging—Social networks and messaging apps
Commerce & Paymentscommerce_payments—Commerce, wallets, payments (Apple Pay)
Footwear & Apparelfootwear_apparel—Shoes, clothing, sportswear (Nike, Hoka)
Health & Fitnesshealth_fitness—Health, fitness, wellness
Finance & Fintechfinance_fintech—Banking, finance, fintech
Education & Learningeducation_learning—Education and learning products
Automotive & Mobilityautomotive_mobility—Vehicles and mobility

Registered, never used ​

11 of the 20 registered values have never been written to a row. For a young axis that is expected; for an old one it is a question worth asking.

gaming, hardware_devices, operating_systems, browsers_search, social_messaging, commerce_payments, footwear_apparel, health_fitness, finance_fintech, education_learning, automotive_mobility

How complete this page is ​

Of 20 registered values, 20 carry a written definition (100%) and 0 carry tagging rules (0%). These counts are calculated from the saved database extract. They describe that snapshot, not a fresh database check.

Where to look next ​

The BrandTrackers domain model. Source: git markdown, drift-checked against the live DB.