The Atlas review — walk here

59 decisions across eight sections, each shown on real pieces — a piece is one thing we hold (a film, a post, a page), and the library is all of them. Answer in chat, one line per decision.

Start the walk → P-01, the mechanism — every decision links to the next one at the bottom, across all eight sections.

If you only have twenty minutes — the nine decisions that settle the most

1. P-01 the mechanism — what sits above the label on each piece — everything else assumes this: the label on the piece is the only thing stored
2. P-03 The family nothing was ever approved under — kills or keeps the biggest family in the library and adds two names
3. P-08 One label per piece, or several — the rule every shelf question quietly assumes
4. P-10 The Groupings name — your glance — the name for the part of the model that covers campaigns and every other pile — confirm it or rename it
5. N-09 Offer — the one word still unsettled, and the group holding it — decides Offer / Promotion, and the group that exists only to hold it
6. R-01 The retail group, and the display pick — the retail group and the display word — answer it first, because R-02, R-06 and R-07 all read differently depending on which way it goes
7. X-03 Event Film, or Recap — Event Film, Recap, or Recap replacing Event Film — one question, three ways
8. N-04 Brand Film and Product Film — Brand Film and Product Film, on one reasoning
9. S-08 The Documentation & Technical shelf — with L-04: the one shelf that today keeps a model card out of creative browsing

After these nine, the rest go in page order. Whether you walk the classification page, the promotion list and the beat-word promotion round this round is one line on this page rather than three stops of its own.

Decisions that are really one answer

Five of the seven pairs that used to sit here are now single stops: Joe ruled on 4 September that a question and its echo should be asked once, so they were folded into one question each. These two are still two stops, because each half can genuinely be answered on its own.

Three scheduling calls, asked once here instead of three times. Do you walk the classification page, the promotion list and the beat-word promotion round this round? Yes / next sitting. That is the whole of it — these were three separate stops asking whether you look at another page, not what the answer on it should be, and one line covers all three.

One thing no stop asks, said once here. Several stops add a name to your list — a creator collaboration, a meme format, an endcap display, Earnings Report, Recap. Confirming any of them changes the list; it does not change what the software writes on a new piece. The words the analyzers can choose from are typed into three places in the code and kept in step by hand, so no new name reaches a piece until that code changes. That is engineering after the walk, not a decision on it.

Two calls only you can make, not on any decision. Whether the paired decisions below become one each. And whether the gap behind S-08 and L-04 — nothing today keeps a model card or a research paper out of creative browsing except the shelf it sits on — deserves a decision of its own or a note on those two.

Why the numbering has gaps. There was never a P-02 or an A-01 in this review. The other gaps are the nine stops you folded away on 4 September — N-05 and N-06, S-10 and S-12, A-02, A-03, A-04, A-11 and A-12. Every one of them is either asked inside the decision it folded into, or already answered. The ids that survived kept their own names on purpose, so an id you have already read never comes to mean a different decision.

A short note before you start — the order to answer in, what is over-asked, what the pack cannot say yet: read it.

The sections, in walk order

1. The mechanism — What sits above the label on each piece — the one word that says what kind of thing it is — and the eight proposals that follow from it · 8 decisions (+ P-01 on its own page)
2. The twelve shelves — Which labels sit on which shelf when you browse — ten of the twelve are asked here; the retail group rides with the display pick and the holding group rides with the Offer word · 10 decisions
3. The names — Ten picks on what a label is called · 10 decisions
4. The labels not on your list — Seven stored words that need a home or a fate · 7 decisions
5. Retail & Commerce — What counts as a retail piece, and the display pick · 7 decisions
6. Candidates from your old lists — Four more kinds of piece, mined from your own lists · 4 decisions
7. Brand & Identity — The kinds of piece that make up a brand's identity, the other names people use for them, and the words for the parts they are made of · 6 decisions
8. The open calls — Six calls on the classification model that only you can make · 6 decisions

The answer sheet — every decision, one line each

1. P-01: the mechanism — its page
2. P-03: The family nothing was ever approved under
3. P-04: Which five worlds you look through
4. P-05: The two names you parked
5. P-06: Piles that never end, like Customer Stories
6. P-07: A name for the middle level
7. P-08: One label per piece, or several
8. P-09: Content scraped from inside a product
9. P-10: The Groupings name — your glance
10. S-01: The Campaign shelf
11. S-02: The Brand & Identity shelf
12. S-03: The Product & Feature shelf
13. S-04: The Users & Customers shelf
14. S-05: The Partnership & Creator shelf
15. S-06: The Education & Support shelf
16. S-07: The Corporate Communication shelf
17. S-08: The Documentation & Technical shelf
18. S-09: The Events & Experiential shelf
19. S-11: The Interactive & Digital Experience shelf
20. N-01: Launch Film
21. N-02: Manifesto / Anthem Film
22. N-03: Campaign Film
23. N-04: Brand Film and Product Film
24. N-07: Product Launch — a second word, or not
25. N-08: Commercial versus Brand Film
26. N-09: Offer — the one word still unsettled, and the group holding it
27. N-10: The slash names, as one batch
28. N-11: Promotional Ad and Sponsored Content
29. N-12: Customer Story or User Story
30. L-01: Infographic
31. L-02: Podcast video
32. L-03: Behind the scenes
33. L-04: System card
34. L-05: Vlog
35. L-06: Event photo
36. L-07: The nine that are already settled
37. R-01: The retail group, and the display pick
38. R-02: Aisle display or endcap
39. R-03: Interactive kiosk — which group browses it
40. R-04: Product detail page
41. R-05: Corporate gift
42. R-06: The clean retail kinds
43. R-07: The three not-kinds
44. X-01: Earnings Report
45. X-02: Annual or Investor Report
46. X-03: Event Film, or Recap
47. X-04: The four folds and parks
48. B-01: Four other names for kinds we already have
49. B-02: What a piece can show — the visual list
50. B-03: The words a brand owns, and the strategy behind them
51. B-04: Sound, and movement
52. B-05: Places and screens
53. B-06: The seven found but not proposed
54. A-05: The two questions about the product that turned out to be one
55. A-06: The three things we write on every beat that no list governs
56. A-07: Where a product lives — one thing, two homes
57. A-08: The middle level of the services tree
58. A-09: Crew roles at the level of a single beat
59. A-10: The definitions queue