Four decisions · one sitting · the foundations
0 of 4 markedHow do the pieces in the library connect?
Every later page leans on how things connect, so these four come first. You set that order: how things relate and are stored, then the words the AI uses, then the system that runs it, then the app.
What I need from you
For three rows I suggest an answer, so you only need to say whether you agree. The first row is yours to pick, because your own words fit more than one answer.
If you disagree, choose “No — I differ” or “Something else” and type what you would do instead. If you would rather not decide today, leave it open.
Under each row is what you have already decided. One row comes back on purpose: the heading, which you took on 16 August before “category” was untangled. The button at the bottom shows your answers, ready to copy into chat.
When you say “category”, which of these do you mean?
No recommendation from me, because your words fit more than one answer. Asked what to call the groups your types sit in, you said “category”, which is the heading. Your examples, Brand & Identity and Campaign, are also two of the four kinds of grouping.
Already decided, 10 July: The field then called “content category” is not above content type. The two sit side by side on the same piece; what feels like above is the grouping a piece belongs to.
Already decided, 10 July: That old “category” field was replaced by two things: marketing intent, which says why a piece exists, and content role, which says the job it does.
Already decided, 10 August: A campaign is a container you file pieces in. The kinds of grouping are a campaign, a brand-and-identity program, a project, and an event or season.
Four commercials, two HOKA and two Nike, each in a campaign

Hoka
See it on YouTube

Nike
See it on YouTube

Hoka
See it on YouTube

Nike
See it on YouTube
Showing 4 of the 30.
What the library holds today
| Pieces that still carry the old field called “category” | 7,593 |
|---|---|
| Different values that old field holds | 12 |
| Of the 7,593, values that name a type of campaign | 4,795 |
| Pieces that carry a marketing intent, the field that replaced it | 6,581 |
| Of the 6,581, intents copied from the old field rather than decided | 6,581 |
Worth knowing before you answer. The old field mostly held types of campaign: brand campaign, product campaign, feature campaign and partnership campaign. Its other values read like your headings, such as brand identity, customer story and company news.
What you have said about this before
“i feel like it should be category content cateogry is the idea … and then conten category would hold the what its a part of from a grouping oh this is brand & identity oh this is Campaign … does documentation and technical act as a content cateogry it might is it still technically part of a cmpaaign this is where i get caught up”— your first sitting, 11 September, asked what to call the groups your types sit in
The working
Look at the four commercials above. All four are the same kind of piece, and on your list of types commercials sit under the heading called Campaign.
The two HOKA films belong to the grouping Fly Collection Launch, which is a product launch. The old field on each says product campaign, and their marketing intent says product marketing.
The two Nike films belong to Just Do It: No Hesitation, which is a brand platform. The old field on each says brand campaign, and their marketing intent says brand marketing.
So one Nike film gives several answers. Its heading is Campaign, its reason for existing is brand marketing, and its grouping is Just Do It: No Hesitation. That grouping's kind is a campaign, and its type of campaign is a brand platform.
Every marketing intent was copied from the old field by renaming it, so brand campaign became brand marketing. The old field had been mixing the reason for a piece with the type of campaign it sits in.
In July you ruled that the field then called “content category” is not above content type. That is about the field on the piece. The headings on your list do sit above types, so if you mean the heading, the word moves to them and the July ruling still holds for the field.
In August the old field was split a different way: what a piece is about, the type of campaign it belongs to, and the job it does. So the type of campaign has been one of the meanings before.
The kinds of grouping are the four you ruled in August: a campaign, a brand-and-identity program, a project, and an event or season. Your two examples match two of them word for word.
Whichever you pick is what we call “category” from now on, and the others keep their plain names: marketing intent, heading, grouping, kind of grouping, type of campaign. No piece changes, and nothing moves today.
Your list of types is organised under headings such as Corporate Communication. Is a heading kept on that list, or stored on each piece?
Keep it on the list. You took this on 16 August, before “category” was untangled, so this asks for your final word. Kept on the list, every piece of a type shares one heading, and each piece's own reason for existing stays with its marketing intent.
Already decided, 10 July: The field then called “content category” is not above content type. The two sit side by side on the same piece; what feels like above is the grouping a piece belongs to.
Already decided, 10 July: That old “category” field was replaced by two things: marketing intent, which says why a piece exists, and content role, which says the job it does.
Four pictures from feature articles, each with a different reason for existing

OpenAI
See the page it sits in, on openai.com

OpenAI
See the page it sits in, on openai.com

OpenAI
See the page it sits in, on openai.com

OpenAI
See the page it sits in, on openai.com
Showing 4 of the 226.
What the library holds today
| Pieces that carry a type | 7,545 |
|---|---|
| Types in use whose pieces carry a reason for existing | 36 |
| Of the 36, types whose pieces carry more than one reason | 31 |
| Reasons found on feature articles alone, which is all of them | 8 |
| Pieces that still carry the old “category” field, some of whose values read like headings | 7,593 |
Worth knowing before you answer. On 16 August you took this recommendation with call-outs. The ones about the headings' names are applied, and owned versus earned was answered as its own fact on a piece. Your question whether a branding campaign is a “category” is the first row here. Commercial versus brand film, the word film and the slashes come on later pages.
What you have said about this before
“I want to take your recommendation, but a few call-outs”— the walk you dictated on 16 August
The working
Your list of types is organised under headings, such as Corporate Communication and Documentation & Technical. This row asks whether a heading belongs to the list or to each piece.
The four pictures above all carry the type feature article, and feature articles sit under Corporate Communication. In picture order, their reasons for existing are product marketing, partnership marketing, brand marketing and corporate communications.
That is the usual pattern, not an exception. Of the 36 types whose pieces carry a reason, 31 have pieces with more than one.
Kept on the list, every feature article sits under one heading, and each piece's own reason is still there to narrow by. You browse by heading and filter by reason.
Stored on each piece, a heading would be decided piece by piece. Most headings are named like reasons, so it would repeat the reason, and the two could disagree.
One thing already sits on pieces that looks like a heading: the old “category” field, on 7,593 pieces, with values like brand identity and customer story. Keeping headings on the list means that field is not where they live.
This row connects to the first one. If “category” means the heading, this row decides where those headings live. The brand, the grouping and the job each piece does all stay as they are, and nothing moves today.
When a piece sits inside another piece, is it still a piece of its own, and how does it link back?
Keep it a piece, call it a part, and link it back. A part stays a piece you can find on its own, with a link to the piece it sits inside. The other way folds each page of a report into the report, so the charts inside it can no longer be found.
Already decided, 4 August: A moment is a short stretch inside a video, and moments belong to video only. A section of a long page or a region of an image will get a name of its own.
Already decided: A piece is one thing a person could open and look at: a film, a landing page. A campaign is not a piece.
Already decided, 10 July: What contains what is a link between the two things, never a tag stored on the piece itself.
Four pictures of one report, run as a single ad

OpenAI
See it in LinkedIn's ad library

OpenAI
See it in LinkedIn's ad library

OpenAI
See it in LinkedIn's ad library

OpenAI
See it in LinkedIn's ad library
Showing 4 of the 31.
Two pieces that sit inside a web page

OpenAI
See the page it sits in, on studiodumbar.com

OpenAI
See the page it sits in, on openai.com
Showing 2 of the 3,318.
What the library holds today
| Pieces that sit inside another piece | 3,493 |
|---|---|
| Of the 3,493, something inside a web page, such as a picture or a video | 3,318 |
| Of the 3,493, pictures of LinkedIn ads stored as more than one picture | 175 |
| Different web pages the parts came from | 832 |
| Of those pages, also kept whole as a screenshot or their words | 822 |
| The most pictures any one ad has | 31 |
| Different types given to that one ad's pictures | 4 |
| Links that say one piece sits inside another | 0 |
Worth knowing before you answer. The pictures of one ad, The AI jobs transition framework, carry 4 different types: an ad picture, a social post, an infographic and a feature article. Only the web address stored on each one says they belong together.
What you have said about this before
“Say we scraped the case study page of Ogilvy, Buck … Maybe they've got individual, you know, renders and animations or shots that we want to capture.”— your founding brief, 24 July
The working
Some things in the library came from inside something else. A report run as an ad arrives as one picture per page. A studio's case study arrives as its loops, its photos and its words.
You have said both sides of this. On 16 August you called a piece the smallest unit, and a hero image on a landing page counted. When you kept infographic as a type, the answer you picked said a page of a report is part of something larger.
Both hold if a part stays a piece. It keeps its own type and can be found on its own. It also carries a link that says which piece it sits inside.
Today there is no such link: nothing records that one piece sits inside another. A part only carries the address of the page it came from. The good news is that 822 of those 832 pages are also kept whole, so the link has something to point at.
The name I would use is part, because your first-sitting answer already uses it. People also say an ad is part of a campaign, so the pages would say a piece belongs to a grouping, and a part sits inside a piece.
Part could also be the name your 4 August ruling promised, for a section of a long page or a region of an image. Your July ruling already says what contains what is a link, never a tag on the piece. So the link is settled; the name, and keeping parts as pieces, are open.
You have also said a page of a model card is not what someone browsing creative work is looking for. Research pieces already stay out of creative browsing, and that holds whichever way this row goes.
Nothing moves today. The pieces, their types and the groupings they belong to stay as they are. The link is built later, with the rest of the relationships.
When a photo shows a piece of work, does the photo link straight to that piece?
Link it straight to the piece. The photo stays a piece of its own, tagged as a photo of the work out in the world, and gains a link to the piece it shows. The link can also say where the work was seen, which fits your August ruling that offline placement is part of the model.
Already decided, 11 September: Event photo stays one of your types, and a photo should connect to the work it shows.
Already decided, 4 August: One piece of work can appear in many places. The same film on the brand's site, on a video platform and in a press kit is one work, and each appearance is kept.
Already decided, 20 July: Every piece gets one tag for what it is to us: the finished work, how it was made, a photo or video of the work out in the world, information, or a vendor's services.
Already decided, 10 August: Offline placement is part of the model, such as a news article showing an outdoor ad or an airport photo someone takes. Geography, language and reception are captured too.
The event photos from the studio's DevDay page

OpenAI
See the page it sits in, on studiodumbar.com

OpenAI
See the page it sits in, on studiodumbar.com

OpenAI
See the page it sits in, on studiodumbar.com

OpenAI
See the page it sits in, on studiodumbar.com
Showing 4 of the 4.
Some of the loops from the same page

OpenAI
See the page it sits in, on studiodumbar.com

OpenAI
See the page it sits in, on studiodumbar.com

OpenAI
See the page it sits in, on studiodumbar.com

OpenAI
See the page it sits in, on studiodumbar.com
Showing 4 of the 12.
What the library holds today
| Pieces carrying the type event photo, across the library, one of them a Codex ad filed there by mistake | 5 |
|---|---|
| Pieces in the OpenAI DevDay 2025 grouping | 19 |
| Of the 19, how many came from the studio's one DevDay page | 19 |
| Of the 19, the event photos | 4 |
| Of the 19, the loops | 12 |
| Different types given to those loops | 2 |
| Pieces linked to another because they are the same creative posted somewhere else | 987 |
| Links that say one piece shows another | 0 |
Worth knowing before you answer. Two of the loops, loop 02 and loop 09, are not animation files at all, and they carry a different type from the rest. One is footage of the keynote hall with the animation on the big screen, and the other shows a visitor's hand on an installation. They are films of the work at the venue, so the same answer applies to them.
What you have said about this before
“And that's important for people to want to see what did it actually look like you know how did those animations look on that big screen?”— your walk of the first sitting, 11 September
The working
On the first sitting you kept event photo, and said a photo should connect to the work it shows. This row asks how it connects.
The studio's DevDay page gave the library both. The photograph of the atrium shows a flower animation on the wall above the stairs, and loop 01 looks like the same animation.
Today they sit side by side in one grouping, and nothing says the photo shows that loop. The library cannot tell you which loop is on the wall.
The only link between two pieces today says one reuses the other's analysis: the same creative, posted somewhere else. A photo taken at the venue is a new picture, not the same creative.
In July you approved a tag for exactly this kind of piece: a photo or video of the work out in the world. So the photo keeps its own type and gains that tag.
In August you ruled that offline placement is part of the model, such as an airport photo someone takes. The link can carry that too: this photo shows loop 01, seen at the DevDay venue.
Where the library cannot tell which piece a photo shows, the photo still belongs to the grouping until someone picks.
The other way records the photo only as another appearance of the loop. Then the picture itself, taken by a photographer, could not be found as a piece. Nothing moves today.
Every number and every picture here came out of the live library on 11 September 2026, and each picture was fetched and checked before it was shown. Looking at this page changes nothing, and neither does answering it today.