Four decisions · one sitting · the foundations

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How do the pieces in the library connect?

Every later page leans on how things connect, so these four come first. You set that order: how things relate and are stored, then the words the AI uses, then the system that runs it, then the app.

What I need from you

For three rows I suggest an answer, so you only need to say whether you agree. The first row is yours to pick, because your own words fit more than one answer.

If you disagree, choose “No — I differ” or “Something else” and type what you would do instead. If you would rather not decide today, leave it open.

Under each row is what you have already decided. One row comes back on purpose: the heading, which you took on 16 August before “category” was untangled. The button at the bottom shows your answers, ready to copy into chat.

When you say “category”, which of these do you mean?

No recommendation from me, because your words fit more than one answer. Asked what to call the groups your types sit in, you said “category”, which is the heading. Your examples, Brand & Identity and Campaign, are also two of the four kinds of grouping.

Already decided, 10 July: The field then called “content category” is not above content type. The two sit side by side on the same piece; what feels like above is the grouping a piece belongs to.

Already decided, 10 July: That old “category” field was replaced by two things: marketing intent, which says why a piece exists, and content role, which says the job it does.

Already decided, 10 August: A campaign is a container you file pieces in. The kinds of grouping are a campaign, a brand-and-identity program, a project, and an event or season.

Your list of types is organised under headings such as Corporate Communication. Is a heading kept on that list, or stored on each piece?

Keep it on the list. You took this on 16 August, before “category” was untangled, so this asks for your final word. Kept on the list, every piece of a type shares one heading, and each piece's own reason for existing stays with its marketing intent.

Already decided, 10 July: The field then called “content category” is not above content type. The two sit side by side on the same piece; what feels like above is the grouping a piece belongs to.

Already decided, 10 July: That old “category” field was replaced by two things: marketing intent, which says why a piece exists, and content role, which says the job it does.

When a piece sits inside another piece, is it still a piece of its own, and how does it link back?

Keep it a piece, call it a part, and link it back. A part stays a piece you can find on its own, with a link to the piece it sits inside. The other way folds each page of a report into the report, so the charts inside it can no longer be found.

Already decided, 4 August: A moment is a short stretch inside a video, and moments belong to video only. A section of a long page or a region of an image will get a name of its own.

Already decided: A piece is one thing a person could open and look at: a film, a landing page. A campaign is not a piece.

Already decided, 10 July: What contains what is a link between the two things, never a tag stored on the piece itself.

When a photo shows a piece of work, does the photo link straight to that piece?

Link it straight to the piece. The photo stays a piece of its own, tagged as a photo of the work out in the world, and gains a link to the piece it shows. The link can also say where the work was seen, which fits your August ruling that offline placement is part of the model.

Already decided, 11 September: Event photo stays one of your types, and a photo should connect to the work it shows.

Already decided, 4 August: One piece of work can appear in many places. The same film on the brand's site, on a video platform and in a press kit is one work, and each appearance is kept.

Already decided, 20 July: Every piece gets one tag for what it is to us: the finished work, how it was made, a photo or video of the work out in the world, information, or a vendor's services.

Already decided, 10 August: Offline placement is part of the model, such as a news article showing an outdoor ad or an airport photo someone takes. Geography, language and reception are captured too.

Nothing moves today. Whatever you answer, no piece changes until the relationships are built later, all at once.

Every number and every picture here came out of the live library on 11 September 2026, and each picture was fetched and checked before it was shown. Looking at this page changes nothing, and neither does answering it today.