Do these five words earn a place on your list?

You approved your labels one at a time in August, and infographic was not among them. The database has been writing it anyway: 62 pieces carry that single word today, so while this one sits there unexamined it is quietly doing your thinking for you.

So I went and looked at the pieces. The one the review page put in front of you is a chart out of a research post — four line graphs: lifetime-in-tournament across opponent population sizes — and it reads like a figure in a paper, not like designed marketing art. That was true of the one. It turned out not to be true of the pile: 47 of the 62 came out of the LinkedIn ad library, where they are the picture inside an ad, drawn by a designer. Both kinds are below so you can see the gap with your own eyes.

That gap is the decision. If infographic stays, it must mean both the paper figure and the ad picture, and a word that means both is a word nobody can browse by. If it goes, each of these gets read once more and comes back as something you did approve — a key visual where it is the picture carrying a campaign, a product shot where it shows the thing, a figure inside an article where it belongs to the writing. Key Visual already sits on your Brand & Identity shelf, and a shelf is just a group you browse the labels by, so there is somewhere for them to land.

One more fact: the picture-or-video field on every one of these already says image. The word infographic is not what tells you this is a picture. It is only claiming what kind of picture — and on the ad rows, it is claiming wrong.

56 pieces carry podcast video today and neither that word nor podcast episode is on the list you approved — though the database has quietly kept podcast episode switched on, with 0 pieces under it. The rows are real conversations: a clip of Ben Goodger & Darin Fisher on the browsers they shaped, talking about the ChatGPT browser they had just built, and 24 of the 56 sit on YouTube rather than on the short-form feeds. The kind of piece is real, so the only question is its name.

25 pieces carry it and they are exactly what the words promise — behind the scenes with shy kids: merging Sora with live-action footage for their short film. 16 of the 25 are on YouTube, so this is not one feed's habit; it is a thing brands keep making on purpose. The only real question is whether that is a kind of piece or a way of shooting one, because a behind-the-scenes cut of a campaign film is arguably still that campaign film.

14 pieces carry it and they are the real thing — the GPT-5.1 Instant and GPT-5.1 Thinking System Card Addendum among them, with 13 of the 14 published straight onto a web page rather than posted anywhere. Until you named a Documentation & Technical shelf there was nowhere for a document like that to sit, which is why the word got invented in the first place; now the shelf exists and holds white paper, specification, release notes and their neighbours. So the question is narrow: does that shelf take one more word, or is a system card a white paper with a different cover?

9 pieces carry it and they are all one thing: Nike Playlist episodes, like Chipping with Golfer Lucy Li! — 7 of the 9 on YouTube and the rest running as paid ads. Kind or look is a genuine coin-flip here, and with a pile this small you get to decide it on taste rather than on volume.